What makes a good Hollywood movie? Exactly the same elements that makes a good speech. Why? Imagine that you have unlimited resources to design a speech that will make you the hottest commodity on the market. Where would you go to get the best, highest-priced writers and directors in the world?
Hollywood!
The bad news is that you probably don't have unlimited resources to hire all those professionals. The good news is you can still use seven basic Hollywood techniques to increase the impact of your keynote speeches and business presentations.
1. Start with a Great Story.
Screenwriting teacher Robert McKee says, "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience." We all love stories because, unlike real life, they have a purpose, a beginning-middle-end, and a dramatic lesson learned.
